Words Matter! Shaping Consumer and Industry Thoughts
Wednesday, November 15
2:00 pm – 3:00 pm
Wellness and Natural Materials
Consumers are increasingly attracted to absorbent hygiene products made with natural materials when they are seeking wellness benefits, especially skin health. “Good for the planet” product selection is reinforced by “good for the user.” Hygiene leaders as well as new market entrants are linking wellness claims to differentiate their specific natural materials selected for hygiene products. This presentation will review current hygiene products and their emphasis on wellness benefits, such as skin health and comfort, and how effectively these benefits are associated with and attributable to natural materials.
See link below for conference info: